ROI Calculator — Return on Investment Tool Free
Calculate return on investment (ROI) for any business decision, marketing spend, or purchase. Enter your numbers and click Calculate ROI.
RETURN ON INVESTMENT
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Net Profit
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Return Multiple
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Annualized ROI
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How ROI is Calculated
ROI = ((Return − Investment) ÷ Investment) × 100. A 50% ROI means you earned $1.50 for every $1 invested. A negative ROI means a loss.
Frequently Asked Questions
What is a good ROI?
It depends on the context. Stock market average is ~10% per year. Real estate typically returns 8–12%. Marketing campaigns should ideally return 3x–5x ad spend. Digital products can produce 100%+ ROI once created.
What is the difference between ROI and ROAS?
ROAS (Return on Ad Spend) = Revenue ÷ Ad Spend. ROI accounts for all costs including production. ROAS of 4x roughly equals 300% ROI after subtracting costs.