CTR and Conversion Rate Calculator
Calculate click-through rate (CTR), conversion rate, cost per click (CPC), and cost per acquisition (CPA).
Runs entirely in your browser — no data sent anywhere. Explore all free tools · Etsy Shop ↗
Frequently Asked Questions
What is a good click-through rate?
It depends heavily on the channel. Google Search Ads: 6-7% average. Facebook/Instagram Ads: 0.9%. Display/banner ads: 0.1%. Email campaigns: 2-4%. Organic search (SEO): 3-8% depending on ranking position.
What is a good conversion rate?
E-commerce: 1-3% is typical, top performers hit 5-10%. Landing pages: 2-5% average. SaaS free trials: 5-15%. Lead gen forms: 3-8%. A ‘good’ conversion rate is one that’s improving month-over-month relative to your baseline.