2-4% is typical for blue-chip dividend stocks. Above 6-7% can signal the stock price has dropped (yield = dividend/price) or an unsustainable payout. Focus on dividend growth rate and payout ratio (dividends/earnings) as much as current yield.

Dividend Reinvestment Plan — automatically reinvests dividend payments to purchase more shares instead of taking cash. Over decades, DRIP compounding significantly accelerates total returns through the power of compounding additional shares.